CASE 01
NANJING DEJI PLAZA
The Challenge
Elevating the immersive experience within one of the world’s most successful luxury retail destinations.
Our Solution
We transformed YOMeeDoll IP into a large-scale, site-specific art installation. By blending contemporary art with emotional resonance, the commercial space became a cultural sanctuary.
The Impact
The installation acted as a high-traffic magnet, increasing footfall and dwell time while generating extensive organic social buzz among China’s most affluent consumer demographic.
Key Insight
This case proves YOMeeDoll’s capability to serve as a Spatial Traffic Magnet — bridging high-end luxury retail with deep emotional consumer engagement.
Licensing value
For procurement and IP licensing teams, Deji Plaza demonstrates how a character system can become a destination-scale emotional landmark — one that is photogenic, family-friendly, luxury-compatible, and commercially measurable.
CASE 02
BYD MOTOR
The Challenge
Humanizing the automotive digital cockpit and fostering an emotional connection between the driver and the vehicle.
Our Solution
We integrated curated, therapeutic YOMeeDoll characters directly into the vehicle’s HMI. The design acts as a digital companion, adding visual comfort and stress relief inside a high-tech driving environment.
The Impact
The project elevated the driving experience from purely functional to deeply emotional, while demonstrating our ability to navigate the technical and legal requirements of a global industrial partner.
Key Insight
This partnership validates YOMeeDoll IP as a Premium Digital Asset — capable of transforming cold automotive interfaces into warm, personalized digital sanctuaries.
Licensing value
For automotive and technology partners, BYD demonstrates how YOMeeDoll can operate as a premium digital companion system — emotionally legible, technically adaptable, and suited for high-visibility product ecosystems.
CASE 03
MIDEA GROUP
COMING SOON · 2027
A future case study reserved for YOMeeDoll’s collaboration with Midea Group, exploring how character IP can enter home appliance, climate technology, and everyday domestic environments with emotional warmth.
This module will be completed once the project launches.